The honest problem
Everyone wants AI. Almost nobody knows what to do first.
You've sat through demos. You've heard the buzzwords. Your team's been told to "use AI" but nobody can say what exactly. The result: scattered experiments, no ROI, eroding faith. Strategy first solves it.
What you get
Three deliverables. One execution-ready plan.
Process Audit
We map your operations end-to-end. Where is time bleeding? Where are humans doing robot work? You can't optimise what you can't see.
ROI Stack-Rank
Every AI opportunity scored by effort vs payoff. Cuts through the hype — focuses your budget on what moves the needle this quarter, not next year.
90-Day Roadmap
An execution-ready plan. Milestones, tools, budgets, owners. No 80-page consulting deck. One doc you'll actually use.
How it works
From confusion to clear plan.
Discovery call
45 minutes. We map your business, your goals, your blockers. Free.
Deep audit week
Team interviews, process mapping, data review. We see your business properly.
Roadmap delivery
One clear plan plus a walkthrough. You leave knowing exactly what to do next.
Execute (optional)
We build it for you, or hand off to your team. Your call.
Who it's for
Built for operators who need a real plan, not another framework.
Founders drowning in AI pitches
Everyone's selling you AI. Few can tell you which ones matter for your business.
Operators with tool overload
Notion, Make, OpenAI, Claude, Zapier, Synthesia… time to pick a stack and stop testing.
Teams of 5–100
Past pure scrappy mode but not big enough for a full-time AI lead. Strategy first, build second.
Anyone burned by AI bets
Tried something, lost money, lost faith. Let's find what actually works for your shape of business.
Common questions
The things people ask before booking.
How long does the strategy phase take?
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Two to three weeks end-to-end. One week for the audit, one for analysis and prioritisation, and a walkthrough session to hand it over. We move quickly because slow consulting kills momentum.
Do you build what you recommend?
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Optionally — but we don't force it. The roadmap is yours either way. Some clients hand it to their internal team; others want us to execute. The strategy phase is sold standalone.
We've tried AI consultants before. What's different?
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Most AI consulting is either too theoretical (slides, frameworks, no action) or too shallow (ChatGPT 101). We sit between strategy and engineering — we know what's actually buildable, what it costs, and what it'll save.
What if we already have an AI roadmap?
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We'll pressure-test it. Often we find roadmaps prioritised by what's exciting, not what's lucrative. A second-opinion engagement is shorter and cheaper than a full strategy build.
How much does it cost?
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Strategy engagements start at $4–6k AUD depending on company size and scope. We quote after the discovery call so the number reflects your reality, not a templated package.
Will you talk to our whole team or just leadership?
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Both. The best AI roadmaps come from talking to the people who do the work, not just the people who own the budget. We interview 5–10 staff across functions as part of the audit week.
Book your strategy call
Pick a time.
Let's map your plan.
Free 30-minute call. We walk through your business, your goals, and whether AI Strategy is the right next move.